Comme des Garçons is a Japanese fashion label founded by and headed by Rei Kawakubo. It is based in Tokyo and also in the Place Vendôme in Paris, the city in which they show their main collections during Paris Fashion Week and Paris Men's Fashion Week. The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company Comme des Garçons Co. Ltd in 1973. It is written in Japanese as コム・デ・ギャルソン (Komu de Gyaruson). It became successful in Japan in the 1970s; a menswear line was added in 1978. The year 1981 saw Comme des Garçons's debut show in Paris. It created a splash for its predominant use of black and distressed fabrics. Throughout the 1980s, Comme des Garçons's clothes often were associated with a 'distressed' and 'punk' oriented style. The Japanese flagship store is in Aoyama, Tokyo's high fashion district. The company also has concept stores Trading Museum Comme des Garçons and 10 Corso Como Comme des Garçons in Tokyo, and stores in Kyoto, Osaka and Fukuoka. Worldwide they have traditional Comme des Garçons stores in Rue du Faubourg St-Honoré in Paris and on West 22nd Street in New York City, as well as stores in Hong Kong, Beijing, Bangkok, Seoul, Singapore, Melbourne and Manila. Since 2004, Comme des Garçons has developed a market-based department store concept, stocking its main collections, its other brands, such as Shirt, Play, and a wide range of international designers. Its original market store, called Dover Street Market, is in London. In 2010, the company opened I.T Beijing Market Comme des Garçons, which was followed by a new market store in Ginza, Tokyo, in 2012 and New York City in 2013, as well as Berlin and Los Angeles more recently.