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History

The founding of the house and its DNA is fur and leather. In 1918, Adele Casagrande founded her company, dealing with fur and handbag design and production. In 1925, she married Eduardo Fendi, then the company became Fendi. In the early 40's, thanks to the five daughters of the founders, Fendi became a fashion empire. In 1965, they hired a young German stylist, Karl Lagerfeld, who created in addition to new collections the famous Fendi logo. Karl Lagerfeld is still today the creative director of the brand. The house is member of FONDAZIONE ALTAGAMMA.

Designer Artistic Director

Silvia VENTURINI FENDI- Karl LAGERFELD

If Karl Lagerfeld is the Creative Director, Silvia Venturini Fendi, as the designer, is the mother of what we now call a "it bag".

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Product

Baguette

Silvia Venturini Fendi designed the bag in 1996, which success was immediate.
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