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History

The founding of the house and its DNA is fur and leather. In 1918, Adele Casagrande founded her company, dealing with fur and handbag design and production. In 1925, she married Eduardo Fendi, then the company became Fendi. In the early 40's, thanks to the five daughters of the founders, Fendi became a fashion empire. In 1965, they hired a young German stylist, Karl Lagerfeld, who created in addition to new collections the famous Fendi logo. Karl Lagerfeld stayed the creative director of the brand until 2019. The house is member of FONDAZIONE ALTAGAMMA.

Designer Artistic Director

Silvia VENTURINI FENDI

If Karl Lagerfeld has been the Creative Director for decades, Silvia Venturini Fendi, as the designer, is the mother of what we now call a "it bag".

Iconic Product
Invention

Baguette

Silvia Venturini Fendi designed the bag, in 1996, which success was immediate. More than a bag, a Baguette, like the so called French bread worn under the arm. Featured today with a revised version of BFF: #BaguetteFriendsForever
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