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Fred SAMUEL was born in Argentina in 1908, the light of South America inspired each element of his creations. Pearls cultivated in Japan and stones of color became more than his expertise. His eldest son, sharing his passion for sailing, created in 1966 an innovative jewel made with marine cables, 1st creation of the renowned signature Force 10.

Iconic Product

Force 10 | Golden sun

Force 10 collection inspired by sailing, with marine cables is one of Fred's signature. You can now choose you own Force 10 | In 1977, Fred presents the Golden Sun, a light yellow diamond of 105.54 carats, considered as one of the most extraordinary in the world.
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