The house known as Graff is officially Graff Diamonds Ltd. Laurence Graff, OBE, began his apprenticeship in gemmology at the Schindler workshop, a jeweller from East London. He is so involved in jewellery and gemmology that he opens its first boutique at the age of 24. He travels the world to find large and extravagant gemstones, he develops then an international clientele and his house becomes one of the most important ones in England. In 1973 he was honoured with the Queen's Award Industry and Export, making him the first jeweller to receive this award. He was appointed Officer of the Order of the British Empire (OBE) in 2013. Fabulous and large diamonds, often called Graff, is the DNA of this famous house. Very recently, the company has launched "Graff luxury watches" : time-pieces have a triangular cut diamond instead of 12.
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