Guccio GUCCI opens his first boutique in Florence, manufacturing small leather items. The brand with the green and red ribbon specialises in equestrian world before developing its skills in fashion. To cope with the lack of everything during and after world war II, bags are designed with fabrics and handles are made of bamboo. Gucci's signature is born, its ribbon, its double G logo from the founder's name, and bamboo, bits and stirrups as its remarkable accessories. The company develops first in Italy, opening boutiques in Rome and Milan, then opens a boutique in New York. At the same time, clients travelling to Italy for its dolce vita become ambassadors of the brand. The brand finally expands to Asia. The 1980s are the period of internal quarrels in the family, bringing to the sale of the Company to Investcorp. A new fight appears then between François PINAULT (Kering) and Bernard Arnault (LVMH) to take control of the house, wich is part of Kering since 2003. The house is Member of FONDAZIONE ALTAGAMMA
CHIME FOR CHANGE to promote gender equality.