Carlo Crocco born in an Italian watchmaker family, creates in 1980 MDM Geneva which will become Hublot. Indeed, as well as the name of the company, the form of his watches reminds him portholes of aircraft or ships. Carlo Crocco is one of the first to merge gold watches with rubber bracelets and to innovate in mixing different materials. In 2004, Carlo Crocco transmits the reins of the company to Jean-Claude Biver, who will develop deep links between the brand and the sports event as well as pursue searchs and innovations. In 2008, the house becomes part of LVMH group.