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History

Manufacturing magnate Italian Ferruccio Lamborghini founded the company in 1963 with the objective of producing a refined grand touring car to compete with offerings from established labels such as Ferrari. The company's first models, such as the 350 GT, were released in the mid-1960s and were noted for their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive as the standard layout for high-performance cars of the era. Lamborghini grew rapidly during its first ten years, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. Ferruccio Lamborghini sold ownership of the company to Georges-Henri Rossetti and René Leimer and retired in 1974. The company went bankrupt in 1978, and was placed in the receivership of brothers Jean-Claude and Patrick Mimran in 1980. The Mimrans purchased the company out of receivership by 1984 and invested heavily in the company's expansion. Under the Mimrans' management, Lamborghini's model line was expanded from the Countach to include the Jalpa sports car and the LM002 high performance off-road vehicle. The Mimrans sold Lamborghini to the Chrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa and the LM002, Chrysler sold Lamborghini to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group's Audi division. New products and model lines were introduced to the brand's portfolio and brought to the market and saw an increased productivity for the brand Lamborghini.

Iconic Product
Invention

Lamborghini Miura

Very few cars managed to change the automobile world like the Miura. With its central engine and fascinating body designed by Marcello Gandini for Bertone, in 1966 Lamborghini redefined the concept of Super Car. Sceptical about the possibility of selling a large number of this sports car, Ferruccio Lamborghini decided to produce it on a small scale. Between 1966 and 1969 275 models of the 350 HP Miura were made and it was not until 1969 that its evolution was launched on the market, the 370 HP Miura S. Having become a legend with the Miura and Miura S models since their production began in 1966, in the spring of 1971 Ferruccio Lamborghini surprised the world with the new Super Car Countach LP 500. Because the demand for the Miura was still high and preparations were still underway for the mass production of the Countach LP 500, the company decided to present the evolution of the Miura, the SV model, with its wider mud guard and greatly revamped 385 HP engine with separate lubricating systems for engine and gearbox. The last Miura SV was delivered on 15th January 1973 to the son of the car manufacturer Ferdinando Innocenti.
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