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History

After few years of design for Callaghan, Genny, and Complice, Gianni Versace sets up his company in 1978 in Italy and opens his first boutique in Milan which produces upmarket Italian-made ready-to-wear for ladies. Not later than in 1982, the company expands its collection to leather accessories, home furnishing, jewellery. Gianni Versace is known as the ‘Rock ’n roll designer”. If one could think this is due to his innovative designs having symbolic flashy prints and bright colours, this is mainly because he has been designing for famous rock stars such as Sting, Elton John and Michael Jackson. In 1994, The black dress worn by Elisabeth Hurley, known as “that dress” drove a global awareness to the brand. After his murder in 1996 in front of his Mansion in Miami, the 50 years old founder leaves to his siblings, Donatella and Santo, a brand that has become a glamourous fashion empire. Donatella continue on the design side when Santo becomes the CEO. If in 2000, Jennifer Lopez’s “green dress” brings a lot of attention, in the meantime, the company’s profits decrease, a temporary CEO is appointed. The house is still linked to the Official list of "Maison de Haute Couture" and ex-member when Atelier Versace presented its collections. Member of FONDAZIONE ALTAGAMMA

Designer Artistic Director

Donatella VERSACE

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Product

Medusa

Medusa is a Greek mythological figure. The brand logo came from the floor of ruins in Rome that the Versace siblings played in their childhood. In the myth, it is said that anybody who would meet Medusa would fall in love with her, with no way back. The founder was probably willing that his products would instigate the same effect to his clients.
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