The" Fabrique des Billodes" is born in 1865, Georges FAVRE-JACOT being his father. He gathers in a sole place all know-hows to produce a timepiece. The manufacture is invented. The company is renamed Zenith in 1911. The name refers to astronomy, as the brand's pieces are at the highest level of creations and quality. In 1925, the company has a remarkable success and is called "The manufacture with 2,000 gold and silver hands". The cult calibre 135 is created in 1948 and EL PRIMERO in 1969. The brand with a star joins LVMH in 2000.
SWITZERLAND Le Locle