No tartan for the new logo

In this colourful summer of fashion and luxury, the Riccardo Tisci reign at Burberry has just begun. 

Burberry revealed a new house logo and archive-inspired print today. 

New Creative Director Tisci enlisted art director and graphic designer Peter Saville to freshen up the brand's logo and letter, the same artist responsible for Calvin Klein's new visual identity. As with his work for Calvin Klein, Saville's interpretation of Burberry's name remains very sober and minimalistic. His creative approach reminds of the rigid lines of the house's iconic check pattern but with a twist of energy, using orange, which is not the basic color of Burberry's tartan.

Moreover, Tisci and Saville most notably worked on a 'TB' monogram pattern inspired by the initials of the brand's founder, Thomas Burberry, that will be used in their new advertising campaign - and presumably show up on scarves, as jacket linings, and in all manner of Tisci-designed merch, which is the real news of this collaboration. The rigid T dancing with the rounded B, the gold, orange and white colour scheme is an intriguing modern touch on the brand's identity that will be very welcome by its  aficionados. 

Let us know what you think!

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