Scuba Diving with timepieces

Our selection of the place of the month is none other than the IWC's New York-based boutique, located on Madison Avenue in Manhattan. It is the brand’s flagship boutique and it is enormous - over 3,000 square feet, with massive vaulted ceilings and an intriguing entrance. It immediately gives a familiar home feeling with a strong nautical influence. 

IWC displayed all of the navigationial equipment, books and accessories along the boutique’s walls. The attention to detail is tremendous. For instance, couches are made of real sails off championship boats. The boutique includes all of the main collections, Portugieser, Da Vinci, Pilot, Big Pilot and of course the very relevant Aquatimer, the nautically themed one. 

For additional fluff, the boutique also boasts a flight simulator, perfect if you want to enjoy leisure time while considering which timepiece to purchase. If you are a watch fan in any sense of the world, or just really like a cool everything, you can't miss it and we’re eager to hear your words on it.

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